Layla has been in the hospitality industry for over 30 years; which   included five years as a Director of Sales over four hotel properties and 10 years as a General Manager with an annual budget of $15million.  Layla is a Certified Destination Management Executive through Destination Management Association International (DMAI) which is the leading marketing intelligence organization in the travel and tourism industry.

Layla has been working for the Fresno/Clovis Convention & Visitors Bureau since 2007, and is now the CEO.  Currently, she is working with her local law enforcement, a specialized task force, and hoteliers in cleaning up some of the city’s most elevated crime areas (in drug and sex trafficking).

Layla and her husband Dave have three married children and three amazing grandsons.